# HedgeID

> Disclosed-need prospecting for capital markets. HedgeID analyzes disclosed needs in capital markets regulatory filings, then matches firms to your ICP — so B2B vendors selling into hedge funds, asset managers, banks, market makers, private equity firms, and family offices can go straight to the accounts with a disclosed reason to care.

HedgeID is built for mid-sized, venture-backed capital markets data and technology vendors. The output is a need-matched prospect list, not a firmographic list. Use ZoomInfo for emails. Use HedgeID to decide who's worth emailing.

## Pages

- [Home](/): Stop guessing which capital markets firms need what you sell.
- [Buyer Signal Report](/buyer-signal-report): Free need-matched prospect list for your solution, delivered within 24 hours.
- [HedgeID MCP](/mcp): Query the HedgeID map — 20,000+ capital markets firms and their decision-makers — from inside Claude or another AI tool via the Model Context Protocol. Private beta.
- [Pricing](/pricing): HedgeID One, Teams, and Pro plans for capital markets vendors.
- [Book a demo](/book-demo): Schedule a walkthrough with the HedgeID team.
- [About](/about): What HedgeID is and the problem it solves.
- [Team](/team): Capital markets operators and SaaS builders behind HedgeID.
- [Contact](/contact): Get in touch with HedgeID.

## Comparisons

- [HedgeID vs ZoomInfo](/comparison/zoominfo): Why HedgeID coexists with ZoomInfo rather than replacing it.
- [HedgeID vs BD Advanced](/comparison/bd-advanced): The disclosed-need alternative to BD Advanced.
- [HedgeID vs Preqin](/comparison/preqin): Preqin tells you who the funds are; HedgeID tells you which firms disclosed the problem you solve.
- [HedgeID vs PitchBook](/comparison/pitchbook): PitchBook maps the deals; HedgeID maps the disclosed need.
- [HedgeID vs BigDough](/comparison/bigdough): BigDough gives you contacts and holdings; HedgeID gives you the firms that named your problem.

## Blog

- [Blog index](/blog): Operating ideas for capital markets sales, marketing, and strategy teams.
- [How to sell into hedge funds](/how-to-sell-into-hedge-funds): A practical guide to selling into the buy side.
- [Understanding buy-side org charts and decision-makers](/understanding-buy-side-org-charts-and-decision-makers): Who actually makes the buying decision.
- [How to build a capital markets prospect list](/how-to-build-a-capital-markets-prospect-list): A repeatable process for institutional prospecting.
- [The future of institutional prospecting](/the-future-of-institutional-prospecting): Where disclosed-need prospecting is heading.
- [What a capital markets data stack should look like](/what-a-capital-markets-data-stack-should-look-like): The reference architecture for vendor GTM teams.

## News

- [HedgeID appoints Craig Marthinsen as CRO](/news/cro-craig-marthinsen)
- [OPCO and HedgeID announce strategic partnership](/news/hedgeid-opco-sept-2025)

## Optional

- [Press releases](/press-releases)
- [Privacy policy](/legal/privacy)
- [Terms of service](/legal/terms)