Our Story

HedgeID was founded with a singular vision: to create the definitive commercial intelligence platform for the capital markets. We built a dynamic, “living markets map” that cuts through the noise, offering unparalleled clarity on the firms, individuals, and nuanced relationships that drive global finance. Our mission is to empower our clients with the actionable insights they need to navigate, target, and engage with unprecedented precision.

We are driven by shared passion and curiosity for markets, data, technology and visual systems.

The Mission

From early-stage product design to today’s evolving platform, HedgeID has remained rooted in one mission: to bring transparency, structure, and intelligence to the global financial landscape.

The Vision

To create the most comprehensive, reliable, and intelligent infrastructure for commercially navigating capital markets.

Discover HedgeID

Platform

Interactive firm mapping

Navigate complex markets through intuitive visualizations, advanced filtering, semantic tagging and natural language search tools.

Coverage

Truly global and cross-asset

Encompasses the full capital markets ecosystem: asset managers, market makers, intermediaries, supras, sovereigns, pensions, fintechs, etc.

Network

Feedback-driven data refinement

Our contributor model, validation loop, and AI tools create a living network of professionals, firms, and insights.

Built on Trust.
Driven by Relevance.

At HedgeID, we believe precision matters – not just in our data, but in the relationships we build with our users.

From early adopters to enterprise teams, our clients count on us for insights they can act on and a platform that evolves with their needs.

Our People
and Mindset

HedgeID is powered by a multidisciplinary team of developers, advisors, and seasoned finance professionals.

We share a unified mission: to simplify the complexities of capital markets through collaboration, innovation, and a deep respect for accuracy, design, and impact.

  • All
  • Team
  • Advisors

Erik McBain, CFA

CEO

Erik McBain, CFA

CEO

Erik is responsible for product direction, commercial strategy, and overall company leadership at HedgeID.

Before joining the company, he led sales and go-to-market efforts for a range of high-growth SaaS fintechs operating at the intersection of machine learning, data, and capital markets.

Earlier in his career, Erik spent a decade in institutional capital markets across both the buy and sell side, spanning fixed income sales and trading, research, and markets technology at firms including Deutsche Bank, CIBC Global Markets, and the Bank of Canada.

He holds a business degree from Wilfrid Laurier University and is a CFA Charterholder.

 

Pat Proulx

CTO

Pat Proulx

CTO

Pat is responsible for technical strategy, architecture, and infrastructure at HedgeID. Before joining HedgeID, Pat was the co-founder and CTO of Knak, where he led the company’s growth from concept to a $10M+ ARR enterprise SaaS platform used by Fortune 500 firms including Google, Meta, and Amazon.

Pat held a range of product and engineering leadership roles across startups and consulting firms, advising early-stage companies through Invest Ottawa and scaling development teams at Lutendi Systems and Synergiq Solutions. Pat holds a degree in mechanical engineering from the University of Ottawa and brings over 15 years of experience building and scaling high-performing software teams.

Rana Sanaallah

Product Manager

Rana Sanaallah

Product Manager

Rana is responsible for product management and user experience at HedgeID. She collaborates with HedgeID’s contributor network as part of a broader focus on integrating user insight into product development and delivery.

Overseeing data integration projects at HedgeID, she supports institutional clients in implementing fintech solutions that bridge finance and machine learning. She holds a Bachelor of Commerce Honours at Carleton University, where she focused on finance, data analytics, and quantitative methods.

Eric Gershtein

Senior Full Stack Developer

Eric Gershtein

Senior Full Stack Developer

Eric is HedgeID’s technical lead, responsible for building and optimizing the platform’s core architecture, data pipelines, and analytics infrastructure. Before joining HedgeID, Eric worked across several high-growth startups and public sector agencies, contributing to full-stack systems spanning clinical trial management, inventory platforms, and CRM solutions.

Eric brings deep expertise in architecting enterprise-grade SaaS systems with an emphasis on automation, developer experience, and data integrity. He holds an Honours Bahelor’s Degree in Computer Science from Carleton University.

Rob Laible

Senior Advisor

Rob Laible

Senior Advisor

Rob Laible is a senior capital markets veteran, sales leader, and financial technology executive who advises HedgeID on strategy and growth. He is currently Head of Americas at BMLL, and was previously at Liquidnet where he served as Chief Operating Officer and Global Head of Equities. With decades of experience leading global trading businesses, developing advanced execution technology, and building relationships across the institutional buy- and sell-side, Rob brings invaluable expertise to HedgeID as we expand our platform and commercial reach.

Lori O’Neill

Senior Advisor

Lori O’Neill

Senior Advisor

Lori O’Neill is a corporate director, financial expert, and trusted advisor to high-growth technology companies. She currently serves on the boards of Constellation Software/Topicus.com Inc., Calian Group, and BlackBerry, bringing decades of experience in corporate governance, audit, and strategic finance. A former Deloitte partner, Lori has guided companies from early-stage growth through IPOs, M&A, and large-scale global operations. At HedgeID, Lori advises on strategic planning, scaling best practices, and governance, drawing on her extensive background helping innovative companies build strong foundations for long-term success.

Erik McBain, CFA

CEO

Erik McBain, CFA

CEO

Pat Proulx

CTO

Pat Proulx

CTO

Rana Sanaallah

Product Manager

Rana Sanaallah

Product Manager

Eric Gershtein

Senior Full Stack Developer

Eric Gershtein

Senior Full Stack Developer

Rob Laible

Senior Advisor

Rob Laible

Senior Advisor

Lori O’Neill

Senior Advisor

Lori O’Neill

Senior Advisor

Our Clients

By combining trusted intelligence with a user-first experience, we support long-term success across investment, business development, and research teams – earning the confidence of professionals who rely on HedgeID every day.

Who We Serve