Our Story

HedgeID was founded with a singular vision: to create the definitive commercial intelligence platform for the capital markets. We built a dynamic, “living markets map” that cuts through the noise, offering unparalleled clarity on the firms, individuals, and nuanced relationships that drive global finance. Our mission is to empower our clients with the actionable insights they need to navigate, target, and engage with unprecedented precision.

We are driven by shared passion and curiosity for markets, data, technology and maps.

The Mission

From early-stage product design to today’s evolving platform, HedgeID has remained rooted in one mission: to bring transparency, structure, and intelligence to the global financial landscape.

The Vision

To create the most comprehensive, reliable, and intelligent infrastructure for commercially navigating capital markets.

Discover HedgeID

Platform

Interactive firm mapping

Navigate complex markets through intuitive visualizations, advanced filtering and natural language search tools.

Coverage

Truly global and cross-asset

Encompasses the full capital markets ecosystem: asset managers, market makers, intermediaries, supras, sovereigns, pensions, fintechs, etc.

Network

Feedback-driven data refinement

Our contributor model, validation loop, and AI tools create a living network of professionals, firms, and insights.

Built on Trust.
Driven by Relevance.

At HedgeID, we believe precision matters – not just in our data, but in the relationships we build with our users.

From early adopters to enterprise teams, our clients count on us for insights they can act on and a platform that evolves with their needs.

Our People
and Mindset

HedgeID is powered by a multidisciplinary team of developers, advisors, and seasoned finance professionals.

We share a unified mission: to simplify the complexities of capital markets through collaboration, innovation, and a deep respect for accuracy, design, and impact.

  • All
  • Team
  • Advisors

Erik McBain, CFA

CEO

Erik McBain, CFA

CEO

Erik is responsible for product direction, commercial strategy, and overall company leadership at HedgeID.

Before joining the company, he led sales and go-to-market efforts for a range of high-growth SaaS fintechs operating at the intersection of machine learning, data, and capital markets.

Earlier in his career, Erik spent a decade in institutional capital markets across both the buy and sell side, spanning fixed income sales and trading, research, and markets technology at firms including Deutsche Bank, CIBC Global Markets, and the Bank of Canada.

He holds a business degree from Wilfrid Laurier University and is a CFA Charterholder.

 

Jesse Moon

Chief Operating Officer

Jesse Moon

Chief Operating Officer

Jesse is responsible for global customer success, account management, and operational strategy. Before joining HedgeID, Jesse held leadership roles in product and strategy at TheProdct and Accenture, focusing on digital transformation and enterprise delivery.

Earlier in his career, Jesse helped scale Avenai through leadership roles across product innovation, business development, and client delivery. He also co-founded two startups focused on SaaS and engineering innovation. Jesse holds a degree in mechanical engineering and brings over 15 years of experience driving transformation across public and private sectors.

Rana Sanaallah

Product Manager

Rana Sanaallah

Product Manager

Rana is responsible for product management and user experience at HedgeID. She collaborates with HedgeID’s contributor network as part of a broader focus on integrating user insight into product development and delivery.

Overseeing data integration projects at HedgeID, she supports institutional clients in implementing fintech solutions that bridge finance and machine learning. She holds a Bachelor of Commerce Honours at Carleton University, where she focused on finance, data analytics, and quantitative methods.

Pat Proulx

Senior Technical Advisor

Pat Proulx

Senior Technical Advisor

Pat is responsible for technical strategy, architecture, and infrastructure at HedgeID. Before joining HedgeID, Pat was the co-founder and CTO of Knak, where he led the company’s growth from concept to a $10M+ ARR enterprise SaaS platform used by Fortune 500 firms including Google, Meta, and Amazon.

Pat held a range of product and engineering leadership roles across startups and consulting firms, advising early-stage companies through Invest Ottawa and scaling development teams at Lutendi Systems and Synergiq Solutions. Pat holds a degree in mechanical engineering from the University of Ottawa and brings over 15 years of experience building and scaling high-performing software teams.

Eric Gershtein

Senior Full Stack Developer

Eric Gershtein

Senior Full Stack Developer

Eric is HedgeID’s technical lead, responsible for building and optimizing the platform’s core architecture, data pipelines, and analytics infrastructure. Before joining HedgeID, Eric worked across several high-growth startups and public sector agencies, contributing to full-stack systems spanning clinical trial management, inventory platforms, and CRM solutions.

Eric brings deep expertise in architecting enterprise-grade SaaS systems with an emphasis on automation, developer experience, and data integrity. He holds an Honours Bahelor’s Degree in Computer Science from Carleton University.

Daniel Armali

Board Advisor

Daniel Armali

Board Advisor

Daniel is a board advisor at HedgeID, providing strategic guidance on capital markets, fundraising, and long-term growth. Before joining HedgeID, Daniel was a Partner at Amplify Capital and held investment leadership roles at BDC Capital, focusing on early-stage ventures at the intersection of technology and impact.

Earlier in his career, Daniel held roles in market research, economics, and consulting at institutions including the Bank of Canada, Rio Tinto, and Microsoft. He continues to serve on several boards and frequently lectures at McGill University on topics related to innovation and venture capital. Daniel holds degrees from HEC Montréal and McGill University.

Sajan Grover

Senior Web Developer

Sajan Grover

Senior Web Developer

Sajan is a Senior Web Developer at HedgeID, responsible for building and maintaining the platform’s public-facing web properties and infrastructure. He previously held senior development roles at Pargenta and Goldfish Software, where he focused on front-end architecture, UI customization, and PHP-based application development.

Sajan holds a B.Tech in Computer Science from Guru Teg Bahadur Khalsa Institute of Engineering & Technology.

Steve Ferguson

Advisor

Steve Ferguson

Advisor

Steve is a board advisor at HedgeID, providing guidance on technical operations, data governance, and long-term infrastructure planning. With a background in enterprise technology and data strategy, Steve brings a hands-on perspective to platform resilience, tooling decisions, and operational efficiency.

He holds a BA in Computer Science from Boston University.

Erik McBain, CFA

CEO

Erik McBain, CFA

CEO

Jesse Moon

Chief Operating Officer

Jesse Moon

Chief Operating Officer

Rana Sanaallah

Product Manager

Rana Sanaallah

Product Manager

Pat Proulx

Senior Technical Advisor

Pat Proulx

Senior Technical Advisor

Eric Gershtein

Senior Full Stack Developer

Eric Gershtein

Senior Full Stack Developer

Sajan Grover

Senior Web Developer

Sajan Grover

Senior Web Developer

Daniel Armali

Board Advisor

Daniel Armali

Board Advisor

Steve Ferguson

Advisor

Steve Ferguson

Advisor

Our Clients

By combining trusted intelligence with a user-first experience, we support long-term success across investment, business development, and research teams – earning the confidence of professionals who rely on HedgeID every day.

Organizations Served