FOR IMMEDIATE RELEASE
February 2nd, 2026
Ottawa, ON / New York, NY —
HedgeID, a data platform providing a structured view of capital markets participants and decision-makers, today announced the appointment of Craig Marthinsen as Chief Revenue Officer.
In his role, Marthinsen will lead HedgeID’s global revenue strategy and go-to-market execution, working closely with the founding team to scale commercial operations and meet growing institutional demand for more precise and structured commercial targeting across the hedge fund ecosystem.
Marthinsen brings decades of experience building and scaling data-driven platforms for institutional markets. He was part of the early commercial team at Markit Partners, where he helped scale the business through its growth into IHS Markit and its eventual acquisition by S&P Global. His background also includes senior leadership roles across the sell side and market data ecosystem, including TD Securities and CIBC World Markets, where he led and scaled high-performing sales organizations.
“As HedgeID enters its next phase of growth, Craig’s experience scaling institutional data businesses and leading global sales teams is a strong fit for where we are headed,” said Erik McBain, Founder and CEO of HedgeID. “His understanding of how precision and structure drive commercial outcomes will be instrumental as we continue to build a durable, high-quality revenue engine aligned with our customers’ long-term needs.”
At HedgeID, Marthinsen will focus on refining pricing and packaging, strengthening enterprise positioning, and driving disciplined sales execution to support sustainable global growth.
“HedgeID is addressing a clear gap in how capital markets participants and decision-makers are identified, structured, and targeted,” said Marthinsen. “I’m excited to work with the team to help customers execute commercial strategies with greater precision and confidence.”
HedgeID is a data platform that provides a structured, continuously maintained view of capital markets firms, strategies, and decision-makers. Built for institutional sales, marketing, and strategy teams, HedgeID enables more precise search, discovery, and commercial targeting across the global capital markets ecosystem.
Media Contacts:
Erik McBain, CEO, HedgeID — press@hedgeid.com