HedgeID Team

Erik is responsible for product direction, commercial strategy, and overall company leadership at HedgeID.

Before joining the company, he led sales and go-to-market efforts for a range of high-growth SaaS fintechs operating at the intersection of machine learning, data, and capital markets.

Earlier in his career, Erik spent a decade in institutional capital markets across both the buy and sell side, spanning fixed income sales and trading, research, and markets technology at firms including Deutsche Bank, CIBC Global Markets, and the Bank of Canada.

He holds a business degree from Wilfrid Laurier University and is a CFA Charterholder.

As CTO of HedgeID is responsible for technical strategy, architecture, and infrastructure. Before joining HedgeID, Pat was the co-founder and CTO of Knak, where he led the company’s growth from concept to a $10M+ ARR enterprise SaaS platform used by Fortune 500 firms including Google, Meta, and Amazon.

Pat held a range of product and engineering leadership roles across startups and consulting firms, advising early-stage companies through Invest Ottawa and scaling development teams at Lutendi Systems and Synergiq Solutions. Pat holds a degree in mechanical engineering from the University of Ottawa and brings over 15 years of experience building and scaling high-performing software teams.

Craig Marthinsen is Chief Revenue Officer at HedgeID, where he leads revenue strategy and go to market execution. A senior capital markets executive and sales leader, he brings decades of experience building and leading high performing sales organizations across the sell side, including TD Securities and CIBC World Markets, as well as the global market data ecosystem. Craig was part of the early commercial team at Markit Partners, helping scale the business through its growth into IHS Markit and its eventual acquisition by S&P Global in 2020. At HedgeID, he works closely with the founding team to shape pricing and packaging, enterprise positioning, and sales execution, ensuring the company builds durable, high quality ARR aligned with clients’ long term strategic outcomes.

Rana leads product management and user experience at HedgeID, with a focus on data engineering, model development, and product strategy. She oversees the design of HedgeID’s structured capital markets data models and integration workflows, enabling institutional clients to map firms, strategies, and decision-makers with greater precision. She holds a Bachelor of Commerce (Honours) from Carleton University, specializing in finance, data analytics, and quantitative methods.