Craig Marthinsen is Chief Revenue Officer at HedgeID, where he leads revenue strategy and go to market execution. A senior capital markets executive and sales leader, he brings decades of experience building and leading high performing sales organizations across the sell side, including TD Securities and CIBC World Markets, as well as the global market data ecosystem. Craig was part of the early commercial team at Markit Partners, helping scale the business through its growth into IHS Markit and its eventual acquisition by S&P Global in 2020. At HedgeID, he works closely with the founding team to shape pricing and packaging, enterprise positioning, and sales execution, ensuring the company builds durable, high quality ARR aligned with clients’ long term strategic outcomes.