Craig Marthinsen is a senior capital markets executive and sales leader who advises HedgeID on revenue strategy and go-to-market execution. He brings decades of experience building and leading high-performing sales organizations across the sell side, including TD Securities and CIBC World Markets, as well as the global market data ecosystem. Craig was part of the early commercial team at Markit Partners, where he helped scale the business through its growth into IHS Markit and its eventual acquisition by S&P Global in 2020. At HedgeID, he works closely with the founding team as a CRO Advisor, shaping pricing and packaging, enterprise positioning, and sales execution to ensure the company builds durable, high-quality ARR aligned with our clients long-term strategic outcomes.