Winning Over Analysts in the Buy-Side Sales Process
When most capital markets vendors plan their outreach, they aim high—CIOs, COOs, Portfolio Managers. But here’s what they miss: Big decisions often start small. Analysts, operations leads, and other mid-level staff are the ones researching vendors, writing internal memos, and shaping shortlists—long before your deck ever hits the C-suite. Ignoring them doesn’t just slow your […]
How to Build a Capital Markets Prospect List (That Doesn’t Waste Your Time)
In capital markets, who you target matters just as much as how you reach them. Spray-and-pray doesn’t work here. Hedge funds and asset managers don’t have time for cold, generic outreach—and neither should you. To consistently land quality conversations, you need a prospect list built on precision, not guesswork. This article breaks down: The four […]
Tracking Hedge Fund Personnel Moves: Why It Matters
In capital markets, people drive deals—and those people move constantly. Portfolio managers spin out to start new funds. Analysts step into decision-making roles. COOs jump firms and bring trusted vendors with them. If you’re not tracking personnel movement, you’re not just missing intel. You’re missing windows of opportunity. Why Tracking Moves Matters More Than Ever […]