Depth over breadth
ZoomInfo is an inch deep in every industry. HedgeID is ten miles deep in yours.
ZoomInfo is built to be an inch deep in every sector. It tells you which firms exist — not which ones have disclosed a need for what you sell. HedgeID reads institutional capital markets at the depth your buyers actually disclose, so you target on signal instead of firmographics.
ZoomInfo — an inch deep
HedgeID — ten miles deep
Every industry, an inch deep
One vertical, ten miles deep
Firmographics — who exists
Disclosed need — who's named your problem
You still guess who to target
Targeting decided by regulatory filings
Why depth beats breadth in capital markets
01
Breadth can't read filings
Horizontal tools index who exists. In capital markets the buying signal lives in regulatory disclosures they don't read.
02
An inch of depth is generic
Firmographics give you a sector and a headcount. Ten miles gives you the exact filing line where a firm named the problem you solve.
03
Depth ends the guessing
Breadth leaves you guessing which firms to call. HedgeID hands you the list — ranked by disclosed need.